Affiliate programs can be a great source of income. The key to maximizing your earnings is engaging your readers. Unlike traditional ads where you are paid for impressions or clicks, affiliates are only paid when / if a particular action is done. This action may be a purchase or sign up for a newsletter, but regardless, you do not get paid until you force your reader to act.
With that in mind, here are the Top 5 Tips for successful affiliate marketing.
1. Know Your Audience
The most successful way to use affiliate programs is to anticipate and meet the needs of your readers. Consider why they are coming to your site. What do you provide that they are looking for? Make sure the affiliate products you are promoting provide a solution to your audience's problems.
If you are writing about sports, do not put up affiliate ads for printer toner just because everyone has a printer and those programs have a high payout. People are coming to read comments or get stats for their favorite teams are not thinking about those things when they are on your site.
2. Remain Relevant
Stay up to date on the latest offerings of your affiliate program. New ad units, advertisers, and the tools are constantly being added to improve usability and be more visually appealing. Small changes go a long way in motivating action by readers. You might be left in the dust by being satisfied with your strategy.
Do not be lazy about monitoring trends and exploring new opportunities.
3. Content Comes First
Above all, your content should be your highest priority.
Your content is your foundation, that is the life blood of the site. Without valuable content and help, readers will not come. Focus on providing excellent content, and monetization strategies will work out.
4. Writing Timeless Content
Your old content can still be valuable even if it is no longer in your front yard. Taking advantage of the long-term opportunities to ensure you deliver timeless content.
If visitors find your older content first, and found that it offers dated information, they will soon be gone. Of course, information moves forward, so relevant content changes quickly. You can make your content timeless simply by adding a link to the article you updated on your old ones.
5. Be Helpful
Think of affiliate ads as additional resources that complement your content. Give the value of your content by making it helpful, useful, and informative.
Do not attach a list of your favorite books, hoping people will click the affiliate link, buy the books (just because you listed them), so you can cash in on the sale. Take the time to write a detailed review, and use affiliate ads to steer them in the right direction if they decide to act on your information. That's what affiliate ads are for. If you write a great review recommending a book and readers buy the book because of it, you should get something for it.
Saturday, 5 January 2013
5 Tips for successful affiliate marketing
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Saturday, 5 January 2013
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